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  • Marketing Identity Crisis: Be Consistent
    Remodelers need to be consistent in their branding and marketing to gain trust from their clients.
  • Overcome Your Networking Fears
    Networking is the key to visibility and increasing your circle of friends
  • Is Your Remodeling Firm Recession-Proof?
    What are the advantages and disadvantages of running a specialty or full-service remodeling company during a market slowdown? How does that affect your approach to marketing, sales and financing?
  • Trade Secrets
    Trade secrets from the remodeling industry
  • Tailor Your Marketing to Your Needs
    As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.
  • Marketing in a Down Cycle: Back to Basics
    It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine condition, the remodeling industry benefits.
  • Sales Training: The Best Move I Ever Made
    Learn which sales strategy works best for you in the remodeling market.
  • Remodeler Sales Strategies in a Down Market
    With the housing market in the midst of an extended down cycle, it's a good time to evaluate the way you do things within your company. With leads and sales down in the remodeling industry, you may want to consider altering your sales strategies to make sure the company survives.
  • Who is Your Next Customer?
    Merillat interviews consumers to reveal key insights into homeowners' attitudes and decision-making processes. Information can be valuable to remodeling firms in formulating their sales and marketing strategies.
  • Generation X: The new driving force behind the remodeling market
    With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach this very different age group as baby boomers age and slow their spending.
  • Growth Market
    Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the survey's history. The average company in our exclusive industry survey has now been in business for 19 years, has 20 employees and has an annual installed volume of $4.
  • Hire with personality
    There's only so much a job interview can tell you about a prospective hire. "People can tell me whatever they think I want to hear when I'm interviewing them," says David Heaney, president of Rockland Architecture and Rockland Builders of Newport, Del. That's why Heaney uses personality profiles for anyone who interviews for a job with his high-end remodeling firm.
  • Fine-Tune Your Marketing Plan
    Your strategic marketing plan begins with becoming very clear about what you are selling and what your unique selling proposition (USP) is. To have a successful business, you will need to put a marketing plan in place to generate quality leads to achieve your budgeted sales revenue, gross profit margin, the salary you desire and net profit.
  • How to Improve Your Web Site
    Terri King, Co-Owner, Blue Canyon Construction Located in Seattle, Blue Canyon Construction is a remodeling firm and custom home builder. In business since 1992, most projects are in the Seattle and Puget Sound region. King's husband, Rick, who has been in the business since 1976, serves in sales and manages the field.
  • Establishing a Strategic Plan
    If you're like most remodelers, you've been so busy in 2006 you've hardly had time to plan for next year let alone the next three years. The remodeling industry flourished in 2006, and the next three years will bring more growth for the industry, says Gopal Ahluwalia, staff vice president for research at the NAHB.

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