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  • Love for the Parade
    Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama, a Parade of Homes or a Street of Dreams — is likely to generate a lot of brand awareness for your company.
  • Leading the Way to Better Customer Service
    Many home builders invest in customer service training for their staff with the goal of providing an outstanding experience at every phase of the home-building process. As commendable as these efforts are, they will always fall short if the company's leadership doesn't model attitudes and behavior.
  • When and How to Discuss Price
    The goal of the sales associate is to build the perceived value of the community and to prioritize the customer's needs and wants.
  • Your Choice in Cost Control
     
  • Reining in Runaway Costs
     
  • Where the Money Is
     
  • Streamline Your Business
     
  • Control Sales, Marketing Costs
    Sales and marketing costs should be held to 6% of home building revenue, but builders have a hard time hitting that target.
  • Targeting Financial Ratios
     
  • Is That Your Slip Showing?
     
  • Fool's Gold for Improving Profit
  • Selling Your Builder
    Selling homes by capitalizing on your builder's reputation.
  • Acting Out
    Actors show southern California home buyers how life would be to live in Centex Homes' Milestone community home.
  • Southern Flare on the West Coast
    Building estate communities with floor plan designs that cater to the empty nesters and children.
  • Breaking Away
    As Rick Pratt sat in an auditorium for his daughter's graduation from Syracuse University in May 2005, strains of pomp and circumstance filling the room with inspiration and hope, he had an epiphany. If he sold his business, Classic Homeworks, which he had spent 20 years growing into one of metropolitan Denver's most successful design/build firms, he wouldn't be giving up on anything.

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