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  • Back to the Future
    The way he sees it, the blueprint for success was simple. "We've gone back in time to the way people used to live," says Greg Whittaker, president of Whittaker Homes. Taking an old idea and bringing it to life for today's home buyer has thrust his firm forward in a way he could never have imagined.
  • Well-Oiled Efficient Machines
    Builders participating in the most recent Harvard Distribution Study significantly downplayed the contribution that improved operating efficiencies have had on their bottom line growth. Yet it's precisely those efficiencies that might end up helping pull them through the current market doldrums.
  • Supersize It
    The sizes of newly constructed homes have grown significantly over the last 30 years. According to the U.S. Census Bureau, the number of new homes with 2,400–2,999 square feet has grown 75 percent.
  • Market Downturn Deepens
    In many ways, the current housing market slowdown is similar to what happened between 1990 and 1992, although that one had a national economic recession to deepen it. We've avoided that this time — so far.
  • Lighten Your Environment
  • Condo Conversion
    There's a right way and a wrong way to drive a condo conversion. Just ask Michelle Brown. An experienced Chicago real-estate broker now with Rubloff Residential Properties, she and a colleague snatched up a foreclosure property in 2004 — a 1917-vintage six-flat apartment building — planning to convert it to eight condos.
  • Shades of Green
    Teaming up with the burgeoning number of local, state, and national green building programs, remodelers have an opportunity to spread the word that the rewards of green remodeling can be significant without taking a bite out of the bottom line and while differentiating themselves from competition.
  • Mr. Optimism
    Toll Brothers Chairman Bob Toll talks about the current housing envrionment and how he is positioning Toll Brothers for what he believes will be a re-ignition of the housing boom.
  • Sell Tough
    There are two kinds of salespeople today: those who don't know how to sell at all and those who do but haven't had to do it for years — and when you don't exercise professional salesmanship, those skills erode.
  • Remember the Basics
    My partners and I are in a fascinating line of work. Every day we get to talk to interesting people from across the country about what's going on in our industry. Here're some things we've run across lately that may help you on the HR side.
  • Better Building Blocks for Better Homes
    ACC can withstand fire and other natural disasters, and since it is lightweight and has its own insulating properties, it can save construction time and energy.
  • Better, Faster, Cheaper
    The idea behind the Open Prototype Initiative — what will be a showcase of four high-quality, economically constructed homes — was to improve the way all homes are built in America. And information learned through the first home and subsequent prototype homes will also be useful for improving in-home treatment of the disabled and older Americans with a desire to age in place.
  • Mod Moves Up
    The Gulf Coast housing crisis created by Hurricane Katrina is churning up innovation on a broad scale, and the solutions taking shape in Louisiana and Mississippi may eventually land at your door, wherever you do business.
  • Live Via Podcast
    Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.
  • High-Performance Education
    With energy prices on the rise, buyers are increasingly attracted to the notion of high-performance homes. Find out what you need to know in order to connect to your customers' deep desire for energy efficiency.

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