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Heather McCune
Archives | hmccune@reedbusiness.com
Heather is the Editor-in-Chief for Professional Builder and Luxury Home Builder
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Recent Columns from Heather McCune |
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In August 1998, I sat intimidated in front of my computer screen, wondering what I could possibly say about a business totally new to me and wonderfully familiar to you. Adding the words, Editor-in-Chief, Professional Builder behind my name did little to eliminate my butterflies or erase my uncertainty.
8/2/2005
A New Old Business
In July 1998 I sat intimidated in front of my computer screen, wondering what I could possibly say to all of you about a business totally new to me and wonderfully familiar to you. Adding the words, Editor-in-Chief, Professional Builder behind my name did little to eliminate my butterflies or erase my uncertainty.
8/1/2005
Pricing Quality
Ask any builder to define his or her company's unique selling proposition and among the top five answers will be, "We build a quality house." It's easy to quibble with whether delivering a quality house qualifies as unique, however, the question that must be asked of builders claiming this position is, "Do you get paid for the quality you build into your homes and deliver to your buyers?" My se...
6/1/2005
Focus on the Who and the How
Let me share a secret with you — there aren't any secrets. Think you know a better way to structure a land deal, secure the best trades, create more satisfied customers, convert more leads to buyers — you don't. The notion that a process holds the power to set one builder apart from another died the day one associate left your employ for the company down the street or across the cou...
2/1/2005
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