« Return to Main Page | Print

HousingZone

Building Green in a Black and White World-- Chapter 4

David Ritchey Johnston -- 1/1/1900

Index of Chapter 4: Creating a Green Company

Using green products is only the first step. Integrating green into your whole organization is the best way to sustain your effort and capture the market. From design to punch-out, all the employees and trades contractors need to "buy-in" to the idea for the effort to be successful.

• Creating a Green Company Introduction

• Creating a Vision - Determine the impact you want your company to make. Share your vision and ask for feedback..
  • Buy-in and Implementation
  • Building Your Company for the Long Run

• Design - Green design is more than adding energy efficient features. Through an integrated design approach it incorporates the home into the larger ecosystem.
  • Phases of an Integrated Design Process

• Aligning Employees’ Jobs with Green Building - From superintendents to trades contractors to the sales team, communicate to your employees how green building benefits them.
  • Superintendents
  • Involving Your Trade Contractors
  • Sales and Marketing Team

Return to Table of Contents

Would you like to purchase this book?

Building Green in a Black and White World
by David Robert Johnston

Also See:

Table of Contents

« Return to Main Page | Print

© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.