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Building Green in a Black and White World-- Chapter 3

David Ritchey Johnston -- 1/1/1900

Index of Chapter 3: Building Green in a Black and White World

Green building is an incremental process that begins with how you are currently building. This chapter evaluates the approaches you can take, the products you can start with, the cost implications, and addresses the market.

How to Enter the Market Introduction
Start Where You Are - By determining your local market conditions you can decide on which green features will be the most desirable in your area. Begin by giving your customers choices of different green option packages.
- Give Customers a Choice
- Pricing Options
Actual Costs - Is Green Building Too Expensive? - This section includes an itemized breakdown of costs for homes with different environmental packages. This information helps alleviate fears about the cost of incorporating green features into homes.
Taking Your First Steps - Making your transition to being a green builder at a moderate pace ensures that all your products and practices have integrity.
Sales and Marketing - Two important keys to sales and marketing are being aware of market trends and telling the story behind the green features you are using.
Conclusion

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Building Green in a Black and White World
by David Robert Johnston

Also See:

I.How to Enter the Market Introduction

II.Start Where You Are

III. Actual Costs - Is Green Building Too Expensive?

IV.Taking Your First Steps

V.Sales and Marketing

IV.Conclusion

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