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Building Green in a Black and White World--Chapter 1

David Ritchey Johnston -- 1/1/1900

Index of Chapter 1: Building Green in a Black and White World

This chapter brings together current market research relevant to green building.

• Building Green Introduction

• Knowing Your Market - Demographic studies of consumers show the connections between environmental concern and consumer behavior.
  
• Trends Related to Green Building - Consumer surveys show mounting interest in the benefits of living in green homes and professional surveys reveal increased emphasis on green building by architects and builders.
  • Part 2
  • Part 3
  • Part 4

• Marketing Suggestions Based on Current Consumer Behavior - The information from this chapter's surveys can enhance your marketing efforts.

• Conducting Your Own Market Research - Researching your local market is not only critical, but it is easier than you might imagine.

• Conclusion

Would you like to purchase this book?

Building Green in a Black and White World
by David Robert Johnston

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