Homeowners looking for colorful home improvements this spring

Spring is finally here, and people are looking to update their homes and turn their design dreams into reality. In fact, nearly two-in-three homeowners are planning a painting project, according a national survey from Sherwin-Williams.

April 16, 2013

Spring is finally here, and people are looking to update their homes and turn their design dreams into reality. In fact, nearly two-in-three (62 percent) homeowners are planning a painting project, according to the National Home Color Survey from Sherwin-Williams.

From simply updating a room to a complete home transformation, homeowners are looking for ways to add color to their space. The home’s most colorful features, paintings/wall hangings (39 percent), walls (23 percent) and furniture (15 percent), are often used to express people’s creativity and interests.
The National Home Color Survey indicates three-in-four homeowners (74 percent) would like to incorporate more color in their homes, especially the living room (29 percent), bedroom (19 percent), and kitchen (10 percent). 
That said, the most commonly used living spaces are in need of the most paint this year, with 32 percent of homeowners focusing on their bedrooms, 29 percent tackling the living/family room, and 28 percent updating their bathroom. In addition, 15 percent of people believe their home’s exterior could use a refresh.
To help people jump-start their colorful room makeovers, Sherwin-Williams is celebrating National Painting Week beginning April 15. Each day, NationalPaintingWeek.com will feature color inspiration, painting ideas, expert tips, product information, and one-of-a-kind projects from 14 top design bloggers. 
For people who are considering adding color to their home, Sherwin-Williams offers the following tips:
• Identify a colorful object as the focal point of the room. Select a few colorful pieces to build your room around, such as artwork or a lively piece of furniture. Throw in some fun accessories like geometric patterned pillows, bright lacquered picture frames, or unusual light fixtures.
• Explore color. Use a range of color selection tools such as ChipIt!, ColorSnap ColorSnap Studio for iPad, and Color Visualizer to help select colors for your space. 
• Highlight unexpected areas. Colorful paint can turn ordinary areas like ceilings, banisters, or door frames into extraordinary spaces. If you want to keep walls neutral, paint a piece of furniture, such as a chair, headboard, or the back of a bookshelf. Or balance neutral walls with bright trim on doors, windows and ceilings.
• Use colorful patterns for the illusion of space. When working with a small or challenging space, use paint to create optical illusions. Horizontal stripes can help small rooms feel more spacious, while vertical stripes can add the illusion of height to low ceilings. 
National Painting Week is also the time when thousands of Sherwin-Williams employees donate their time, and Sherwin-Williams products, to freshen up nonprofits, churches, and schools in their local communities. More than 130 local community projects will be tackled from Seattle to Tampa. Projects include painting baseball fields, YMCAs, churches, schools, Ronald McDonald Houses, Boys & Girls Clubs, and more. 
For more information, visit www.NationalPaintingWeek.com.
The National Home Color Survey was commissioned by Sherwin-Williams and conducted by independent research firm The Futures Company from Feb. 14 to Feb. 20. The survey polled a representative sample of 1,406 homeowners and has a margin of error of +/- 2.6 percent.


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