| Feature Chain |
Revolutionary companies are taking advantage of slow markets when buying products and managing building site operations
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| Street |
Stocks rallied after an expected quarter point rate cut by the Federal Reserve Board, but not after serious see-sawing, as the earnings season started in earnest.
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| Market |
Housing Giants columnist John Burns explains the necessary demand, supply and affordability conditions that must occur for the Washington, D.C., housing market to see significant improvement.
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| Moves |
Breaking news on the movement of people and events that shape the housing industry. In this Moves: Henry Cisneros leaves the board of Countrywide Financial and Houston master-planned community Bridgeland expands.
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| Process |
The market for green homes is expected to reach $20 billion in the next five years, according to a recent NAHB study. But what does green mean to a production builder? Michael Dickens of BuildIQ will share insights from sister company IBACOS on the true meaning of green as it relates to a home’s performance, how production builders can get started, what the financial implications are and who can help.
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| Sell |
As a homebuilder, you’re trying to sell to a customer who has a lot of choices, is confused, is scared of making a mistake, doesn’t have time and doesn’t trust you. Selling today is different because our customers are different. Rick Heaston helps home builders wrap their heads around a different way to sell.
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| From the Editor |
Housing Giants is going electronic. In 2008, the magazine will no longer be published in print, but rather delivered online, via e-mail, 24 times a year. The electronic version will also be far more interactive, allowing readers to instantly respond online to content. And yet, readers will still be able to print it out to read away from the office.
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Experts say — and data show — homebuilders will need the help of mortgage lenders, the federal government, materials manufacturers and others to make the most of a gloomy 2008.
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| M and A |
Consultants at MPKA are concerned about clients’ land and lot holdings, which are often worth less than historical costs in the current downturn.
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