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Marketing is a game...a learning game. You make a decision. You observe. You learn and make better decisions. It all seems easy, except for one small detail — the game is constantly changing. And more than that, it's getting extremely complex. All kinds of things can happen.
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| Process Improvement Report |
Mold has had its 15 minutes of fame over the last few years. Though the hype has died down, mold is still an important issue. Customer complaints require home builders to have a fast action plan; both to clean up the mold problem and to show customers a quality home builder is looking out for their health and safety and the durability of their home.
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| Selling Strategies |
What role does marketing play in terms of helping you accomplish your business goals?
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| Wall Street Report |
The month and June quarter ended mixed as markets reacted to the expected quarter point hike by the Federal Reserve. The ninth increase in a year left Wall Street hoping for an easing in the hikes in the future, but there was no nod in that direction. "They are going to keep going," said David Jones, head of DMJ Advisors, an economic consulting firm.
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Bruce Karatz, 59, has a well-earned reputation as a management innovator. He's led Los Angeles-based KB Home as CEO for 19 years, presiding over the firm's ascent from a regional home building power — active only in five western states as recently as 1994 — to a national behemoth with 31,646 closings in 36 major markets a decade later.
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| From the Editor |
In August 1998, I sat intimidated in front of my computer screen, wondering what I could possibly say about a business totally new to me and wonderfully familiar to you. Adding the words, Editor-in-Chief, Professional Builder behind my name did little to eliminate my butterflies or erase my uncertainty.
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