| Market Intelligence |
Featured Major Market: Los Angeles If you don't build it, they will come anyway. If you are dealing with government agencies or citizens groups who believe that if they don't build the housing, people won't come, take them on a tour of Los Angeles. Los Angeles is the "poster child" for how a lack of adequate new housing near employment centers can affect an economy.
|
| Analysis |
Broadband's growing dominance is giving builders more options for demonstrating their products to online audiences. According to Internet media analyst Nielsen//NetRatings, the number of in-home broadband users increased 36% in 2004 and now accounts for 55.5% of the total U.S. in-home users as of January 2005.
|
| Best Practices |
While many homebuilding executives cite entitled land as their greatest long-term barrier to growth, their number one short-term constraint is talent. At all staffing levels, be it a new trainee, mid-level manager or senior executive, builders are fighting to acquire the people who can help them maintain their current stellar performance.
|
| Analysis |
For most home builders, marketing meetings begin with an ad agency presenting new concepts for newspaper ads, magazine ads or maybe an outdoor billboard campaign. Chances are most of the meeting is spent discussing various headlines, which photos to use, copy points and the size of the location map. There may even be time to review recent sales traffic from ads and make a comparison to last mon...
|
