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February 2005

Upgrade Your Online Selling

Generating Online Sales Can Reap Many Benefits — If Done Correctly

Process Improvement Report

Water Management

Most builders understand the importance of managing water around their houses. When putting a water management strategy in place, it takes more than getting the idea across to your teams that wet is bad and dry is good. Problems occur because of two reasons: a breakdown in the process or a process that ensures follow-through with a water management strategy was never established.
Analysis

Lingering Myths about Generation X

Generation X attracts more speculation, controversy and debate than one would care to master. The conversation began in 1991 with Douglas Coupland's book, Generation X: Tales for an Accelerated Culture, which profiles a group of "underemployed, overeducated, intensely private and unpredictable" twenty-somethings who have "nowhere to direct their anger, no one to assuage their fears and no cultu...
Market Intelligence

GIANTS Steer Clear Of Two Large Markets

With all of the geographic expansion taking place, would it surprise you to know that only three GIANTS build in the 23rd largest housing market in the country? Would you be even more surprised to learn that only one of the three has more than four active communities in that market? This month we'll explore why GIANTS have steered clear of two of the largest single-family housing markets in the...
Point of View

Focus on the Who and the How

Let me share a secret with you — there aren't any secrets. Think you know a better way to structure a land deal, secure the best trades, create more satisfied customers, convert more leads to buyers — you don't. The notion that a process holds the power to set one builder apart from another died the day one associate left your employ for the company down the street or across the cou...
NHQ Best Practices

Customer Relations

In this six-part series, we interview leaders at Pulte Homes, the first national company to win the National Housing Quality Gold Award. In these conversations we share with you the practices that helped one of the nation's largest home builders achieve the NHQ, the hardest award to win in home building.
 

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