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Is Your Home Building Company Prepared for Disaster?
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| Submitted by: | Douglas M. Fenichel, APR (dfenichel@khov.com) 4/22/2009 1:58:43 PM PT |
| Location: | Edison, NJ |
| Occupation: | public relation director |
Lots of good ideas, but there's a major hole: There's no mention of a public relations department or agency.
If you're thinking of public relations as the guy at the ad agency who gets you a story in the Sunday real estate section, forget that. He's an ad guy.
Public relations is a strategic business function that manages your reputation by establishing two-way communications with any group of people that has an impact on your company's growth and survival.
If disaster strikes, your PR team should be among the first contacted. If the news media is saying the flood wiped out your entire town, people will assume you're closed, if not out of business. Even if you do all the good things described in the article, your PR team will need to be in touch with your key constituencies to let them know what you are doing. That includes employees, customers, government officials and, if appropriate, investors. Your public relations team will have in place a crisis plan that they will put into effect as soon as crisis strikes.
To a PR practitioner, crisis means anything that can impact your reputation: natural disasters like weather, fires, blizzards...or man-made disasters like accidents, criminal or civil complaints, political situations or just angry homeowners talking to reporters.
Every builder should have a public relations team. Team members should be leaders in the discussion about disaster planning. As it is with the IT work described here, most of the public relations work needed to handle a crisis or a disaster must be completed before the problem exists.
More information about crisis preparation and communications is available at www.prsa.org, among other places.
| Submitted by: | Stan Luhr (sluhr@qualitybuilt.com) 4/22/2009 9:34:33 AM PT |
| Location: | San Diego |
| Occupation: | Quality Assurance Consultant |
Great article and resources. Quality Built clients have always enjoyed our ISO 9001 compliant digital archiving process called DAP(R), which provides them with an online data storage tool to upload all project information for free. Newer insurance programs are going to be offering incentives and discounts to builders who are fully prepared for any disaster, including litigation. It costs little or nothing to be prepared!
| Submitted by: | Tiffany Victor (tiffany.victor@itstime2cya.com) 4/15/2009 8:26:40 PM PT |
| Location: | Escondido, California |
| Occupation: | Home Inventory Specialist |
Free Disaster Preparedness / Business Seminar
Disaster Preparedness and Home Inventory will be the topics of discussion at a free seminar hosted by Cover Your Assets (www.itstime2cya.com) on Thursday April 30, at the Community Room @ Westfield North County Fair Mall. 272 East via Rancho Parkway, Escondido, Ca 92025. The event starts at 6:30 PM and will conclude promptly at 8:00 PM.
The seminar, featuring Rene'' Jones, Founder and President of Total Logistics Solutions, Inc. will present "Disaster Preparation - Survival and Rescue skills, " and "Business opportunities within the Disaster Preparedness Industry". This will be an informative and lively discussion, providing answers to the questions:
What steps you must take to prepare your family? How prepared do you want your family to be? Have you considered all the issues?
Why you must have a home inventory prior to filing an insurance claim? National Association of Insurance Commissioners (NAIC), national survey revealed a significant lack of preparedness among consumers in documenting their belongings. Being prepared is no longer a choice and not just about insuring against loss.
How to perform a Home Inventory? Among the 1,646 homes destroyed in 2007 firestorms, only 9 percent - 150 - have been rebuilt. Most property owners are still suffering the stress of insurance negotiations
Learn About Home Inventory Business. This emerging market is underserved and offers an excellent opportunity to subsidize an income or provide a decent salary.
Attendees will learn how to gain control of this important topic
| Submitted by: | Dave Walter - iPrepare.com (info@iprepare.com) 4/15/2009 7:47:27 AM PT |
| Location: | California |
| Occupation: | Business Owner |
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