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• Mortgage Check
  Chances are, you're offering incentives. But are they documented correctly on your mortgage applications? If your processes are wrong, you could be committing mortgage fraud.
• The Secrets of Home Sales All-Stars
  3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
• Survey Finds Sales Teams Weak on Follow-Ups
  Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
• How to Improve Green Home Sales
  Sara Lamia, MCSP, president of Building Coach, points out the important things you should do when selling a green home.
• Are Your Newly Hired Sales Agents Really Ready to Sell Your Homes?
  Prepare your new sales agents to sell your homebuilding company’s homes well.
• The High-Performance Home Pitch
  Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
• It's Time to Reinvent Your Sales Process
  New home sales consultant Rick Heaston takes a look at the sales process from the customers' perspective
• Home auctions rid homebuilders of inventory fast
  One builder offers tips to running a successful home auction.
• Homebuilders’ Traditional Sales Methods Need Retooling
  Most homebuilders’ sales methods are outdated. It’s time for a change.
• Homebuilders, learn to sell your services
  Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
• Tapping an Overlooked Homebuying Market: Single Women
  One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
• Retool your sales process to meet tougher mortgage guidelines
  Smart homebuilders are already offering programs to get credit-challenged customers qualified.
• Know Your Customer’s Critical Path to Buying
  Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.
• Green Live/Work Units Sell Slowly But Surely
  A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.
• Belcher Homes’ Home Page Gets A Critique
  Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.

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