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Why GIANTS?
Editor's Note
Heather McCune, Editor in Chief
February 1, 2004
GIANTS
Search through your memory. What were the first thoughts of the younger you that still linger today? Most of mine center around one early goal - I wanted to be bigger. Fourteen months younger than my older sibling, I just wanted to catch up - and now! As a child, I desperately longed to be as tall, as fast, as allowed the freedom I thought she had.
Being big. For so many through so many stages of our personal development and professional lives, that is the goal. What shocks nearly every individual and organization when big finally is realized is the complexity that comes with it.
We launch GIANTS with the understanding that the information needs of high volume production home builders go beyond those of the rest of the industry. Assuredly, the need to forever improve upon the business's fundamentals - build, design, manage, sell and land - isn't less, and in every issue GIANTS will deliver the solutions you need to create highly profitable businesses. We recognize that home building is still a local business, but more and more often that local business is an arm of a national organization. Providing the information to balance local market responsiveness and the value that comes from a place in a larger entity is our goal.
Each issue of GIANTS will deliver:
GIANTS is about you, your business, your challenges, successes and strategies.
We want to hear from you.
© 2010, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.
