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Why GIANTS?

Editor's Note

Heather McCune, Editor in Chief
February 1, 2004
GIANTS

Search through your memory. What were the first thoughts of the younger you that still linger today? Most of mine center around one early goal - I wanted to be bigger. Fourteen months younger than my older sibling, I just wanted to catch up - and now! As a child, I desperately longed to be as tall, as fast, as allowed the freedom I thought she had.

Being big. For so many through so many stages of our personal development and professional lives, that is the goal. What shocks nearly every individual and organization when big finally is realized is the complexity that comes with it.

We launch GIANTS with the understanding that the information needs of high volume production home builders go beyond those of the rest of the industry. Assuredly, the need to forever improve upon the business's fundamentals - build, design, manage, sell and land - isn't less, and in every issue GIANTS will deliver the solutions you need to create highly profitable businesses. We recognize that home building is still a local business, but more and more often that local business is an arm of a national organization. Providing the information to balance local market responsiveness and the value that comes from a place in a larger entity is our goal.

Each issue of GIANTS will deliver:

  • Market Snapshots: John Burns shares his insights on the hottest housing markets, the sectors burning brightest and those ready to flame out. Make no investment decisions without this remarkable resource.

  • Cover Story: This issue introduces you to the Quiet GIANTS, those four private companies in the top 25 that shun the spotlight and continue to grow, maybe in your back yard.

  • Process Improvement Report: We scour the industry for those best practices that streamline operations, improve trade relations, increase productivity, elevate customer service and improve how homes perform.

  • Selling Strategies: Differentiating one new home from another can be accomplished in many ways, but the least exploited and potentially most profitable is upgrading the talents of your sales staff. This column by Rick Heaston teaches you how to do just that.

  • News You Can Use: Just what the name implies, these short information bites challenge conventional thinking, jump-start the imagination, ignite conversation and maybe even entertain.

    GIANTS is about you, your business, your challenges, successes and strategies.

    We want to hear from you.

    © 2008, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.

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