"Cash for Caulkers" Program to Boost Energy-Efficient Home Renovations Market

New York, March 5, 2010 — President Obama’s much anticipated HOMESTAR program got one step closer to reality last week when he laid out the details of a $6 billion package that will stimulate the construction and trade sectors. The appropriately nicknamed “Cash for Caulkers” program will provide instant rebates to homeowners who make their homes more energy-efficient by installing new windows, doors, insulation and other materials that reduce carbon footprint. While primarily designed to help consumers themselves, the HOMESTAR program will have a positive financial impact on manufacturers, investors, and vendors who are currently providing these materials. 

A recent SBI Energy market study titled “Energy-Efficient Home Renovations Market” reports that energy-efficient windows already far outsell other types of fenestration products in the home remodeling industry. Combined with the HOMESTAR program and ARRA incentives this market will see double-digit growth over the next three years; much like the energy-efficient home renovations market overall, which SBI Energy has forecasted to grow 15% and reach $35 billion dollars by 2013. 

The “Cash for Caulkers” program may not be approved until later this year, but try telling that to the home insulation market. ENERGY-STAR created a huge opportunity in the home insulation segment by educating consumers on the cost savings that occur by caulking and sealing air leaks and will lead the market to a phenomenal 25% increase in 2010, SBI Energy states. 

When discussing energy-efficient remodeling, heating and ventilation equipment and roofing materials deserve a lofty slot. Energy-efficient residential roofing has been growing by leaps and bounds since 2003, mostly due to aggressive marketing campaigns for ENERGY-STAR qualified metal roofing. SBI Energy expects this segment to explode between 2011 and 2013; posting sales increases of 20% to 30% in each of those years. Meanwhile, residential energy-efficient HVAC product segments will value $5 billion by 2013. 

“Obama’s HOMESTAR program goes beyond the needs of today and will solidify a future market for energy-efficient upgrades,” says Shelley Carr Publisher of SBI Energy. “Technology 10 years from now will allow a home built today to be even more efficient, thus ensuring a future in ‘green’ industry. Furthermore, as long as owners who pay for energy-efficient products see long-term returns from their investment through energy bill savings, there will be a lucrative market in energy efficiency products for… in… and around… the home.” 

Energy-Efficient Home Renovations Market from SBI Energy is a three part series. Part one focuses on windows, doors and insulation; part two concentrates on appliances and lighting and part three examines the HVAC and roofing industry as they apply to energy efficiency. In addition, data published in the following related market studies forecast profitability and new opportunities using ‘green’ technologies: 

• Geothermal Energy Markets: Technologies and Products Worldwide
• HVAC, 2nd Edition — Green and Global
• Residential Generators, 2nd Edition - U.S. Market and World Data
• Garage and Storage Shed Trends in the U.S., 3rd Edition
• Roofing Materials in the U.S., 2nd Edition
• Shovel-Ready Infrastructure Markets Bundle
• Asphalt Manufacturing in the U.S.
• Emerging Trends and Opportunities in the World Pesticides Market
• Trends and Opportunities in the U.S. Basement Remodeling Market
• Kitchen Cabinets in the U.S.
• Polystyrene and Polyurethane Foam Insulation Products in U.S. Building and Construction
• U.S. Market for Residential Water Treatment Products

SBI Energy, a division of MarketResearch.com, publishes research reports in the industrial, energy, building/construction, and automotive/transportation markets. SBI Energy also offers a full range of custom research services. To learn more, visit www.sbireports.com.