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Developer uses auction, art exhibition to boost sales, visibility
Brunelleschi Construction gets creative with m650 Flats marketing by tapping an auction and art exhibition to boost sales
There're auctions, short-sells and price gouging going on in today's Real Estate market, but you wouldn't know it by looking at m650 Flats in Jersey City, N.J. Brunelleschi Construction (BrunCon) has taken a different approach to boosting the sales of their luxury lofts.
BrunCon, a premier urban developer of adaptive re-use properties in Hudson County, was established based on the principals of their Renaissance namesake, Filippo Brunelleschi. Much like this architectural forerunner, they believe in working within a neighborhood's existing fabric to create a vibrant community - socially, architecturally and environmentally. A recent recipient of the 2009 Adaptive Re-Use Preservation Prize, the boutique style luxury lofts at m650 Flats shatter the cookie-cutter mold of urban developments and offer amenities not often found outside of Manhattan.
While other condo communities are taking measures to cut costs and sell off their inventory, BrunCon is throwing a party. On Saturday, June 13th, m650 Flats hosted a charity benefit and artist exhibition. "The event supports their dedication to local community revitalization, while paying homage to their Italian ancestry," says Kristin Ehrgott, founder/president of Mindseed, a boutique marketing and events company enlisted to create the event.
ARTchitecture 4 Abruzzo featured an artist exhibition and custom mural by Duda Penteado, an open bar and hors d'oeuvres on the roof deck and a silent auction with items including a Vespa S50 scooter and luxury home furnishings from Desiron and Teroforma raised just shy of $7000 for the UNICO fund benefiting earthquake victims of Abruzzo, Italy.
"Incentives are attractive, and we offer plenty - a $5,000 credit at closing, 5 year tax abatement, paid monthly maintenance dues through the end of 2009, not to mention included garage parking (in New Jersey's first state-of-the-art robotic garage) - but other properties offer incentives as well, our residents are looking for something more unique, a sense of community in a luxury property without the exorbitant price," says Anthony Carrino, partner at BrunCon.
The event proved to be a great success. One hundred and thirty people attended the event, toured the fifteen available luxury lofts and resulted in three offers the very next day! "The event and the results exceeded our expectations, not only in terms of sales, but recognition and support as well," said Carrino. "Mariano Vega Jr., City Council President and other notable attendees came out to support our cause and everyone had a really good time; you throw a great party and you're sure to be the talk of the town for weeks to come!"