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April 30, 2002
Haier America went back to the drawing board when it searched for a refrigerator feature to complement the fridge’s role in most kitchens as a central message board.
Haier’s line of Draw & Erase refrigerators is pitched as an alternative to the clutter of scrap-paper postings with magnets and tape. Messages can be written on the door with ordinary dry-erase markers like the ones used on white boards in business meetings. The surface also can be a child’s canvas, the company says.
The Draw & Erase refrigerator is available in white in sizes of 1.8, 4.0, 8.1, 10.0 and 14.3 cubic feet. Larger units are expected to be introduced later this year.
For more information, contact Haier America at 212/594-3330.
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