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April 2007

2007 Nationals Sales and Marketing Awards

In a cooling market, custom builders find salvation in high design

2007 Nationals Sales and Marketing Awards

The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.

Design Ideas for Custom Showers

A shower is no longer just a shower when it comes to custom home builders and shower designs. We offer seven tips to create a bathing nirvana.

Master Suite Design Celebrates Outdoors

The one-of-a-kind master suite in this Prairie-inspired luxury home designed for Seattle’s 2006 Street of Dreams promotes an indoor/outdoor connection. Big windows, access to several outdoor living areas and a rustic palette of finishes including a timber-frame ceiling and fabulous faux stone shower build drama in this award-winning home.

Wow Them

I once worked with an editor who, when he was impressed by a house, would exclaim, "Wowser!" The word seems appropriate for the kitchens and baths in custom homes today. According to a 2006 survey by the American Institute of Architects, wet rooms are increasingly being designed with more space for pantries; separate or dual vanities; and such niceties as steam showers and heated floors and tow...
Strategic Planning

For Small Builders, Strategic Planning is a Key Homebuilding Survival Tool

Operating a custom building firm without a strategic plan is risky at best. But only about 15 percent of custom home building firms have a plan. Follow the advice of these experts and in a few weeks, you can have a working plan in place.
 

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