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August 2001


Articles

Gold-Medal Vistas

Located in ski-chic Deer Valley Resort, one of the venues for alpine and freestyle skiing events in the 2002 Winter Olympics, this $3 million mountain home has an eagle’s-eye view of three local ski areas as well as charming downtown Park City, Utah.

Opportunities for Diversification

Because the luxury housing business is going well despite the recent economic slowdown, some might think this sector of the economy is recession-proof.

Rediscovering Raised Floors

In colonial times, raised-floor foundations were the choice of home builders.

Show Stopper

Creating a successful show house for the luxury market takes a lot of hard work, attention to detail and sometimes the courage to be a little different.

Sound Design

A Pacific Northwest home blends the indoors with the outdoors.

Storing Nuts for Winter

Even in these times of economic correction, slowdown, mini-recession or whatever other term is being thrown about these days, custom and luxury builders are optimistic.

The Four P’s of Branding

Branding is an area of business that is often misunderstood and sometimes not achievable by smaller companies be-cause they simply do not have the experience.

The Table: Picking Teams

Yes, it’s tough for builders to find quality labor, but it’s out there. The homes we feature in this magazine are only a minuscule sample of the top-notch luxury housing in this country.

The Web Site as Marketing Tool

When the Web became popular, everyone recognized its marketing potential. It was touted as the great leveling device; small companies could achieve the same exposure as large corporations.

Window of Security

Windows provide many things for a home: architectural accent from the outside and natural light and views from the inside.
 

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