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• When Less Means More
  How downsized homes can delight buyers
• Creative Ways Home Builders Can Nail the Sale
  Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
• Realtors Go Green
  If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
• 10-Second Tip: Web Sites
  Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.
• We Won't Lose a Sale Over Value
  Readjust your sales team's approach and get a leg up on the competition
• Mortgage Check
  Chances are, you're offering incentives. But are they documented correctly on your mortgage applications? If your processes are wrong, you could be committing mortgage fraud.
• The Secrets of Home Sales All-Stars
  3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
• Survey Finds Sales Teams Weak on Follow-Ups
  Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
• How to Improve Green Home Sales
  Sara Lamia, MCSP, president of Building Coach, points out the important things you should do when selling a green home.
• Are Your Newly Hired Sales Agents Really Ready to Sell Your Homes?
  Prepare your new sales agents to sell your homebuilding company’s homes well.
• The High-Performance Home Pitch
  Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
• It's Time to Reinvent Your Sales Process
  New home sales consultant Rick Heaston takes a look at the sales process from the customers' perspective
• Home auctions rid homebuilders of inventory fast
  One builder offers tips to running a successful home auction.
• Homebuilders’ Traditional Sales Methods Need Retooling
  Most homebuilders’ sales methods are outdated. It’s time for a change.
• Homebuilders, learn to sell your services
  Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.

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