Most Recent in News sales
on December 31,2008
Do Your Floor Plan Names Mean Something?
on December 31,2008
Generational expert and author Neil Howe presented the do's and don'ts of marketing to the generations
on November 30,2008
Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
on November 30,2008
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
on November 30,2008
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and...
on October 31,2008
Home improvement radio shows are an effective way for remodelers to market to new customers; using your Web site to partner with a TV station; offering "green" workshops
on July 31,2008
Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
on April 30,2008
A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.
on April 30,2008
Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.
on January 31,2007
There's only so much a job interview can tell you about a prospective hire. "People can tell me whatever they think I want to hear when I'm interviewing them," says David Heaney,...
on November 21,2006
When people are actually thinking about buying a home, they are driven by the details of how it will impact their family budget and lifestyle and contribute to their long-term wealth.
on September 30,2006
With energy prices on the rise, buyers are increasingly attracted to the notion of high-performance homes. Find out what you need to know in order to connect to your customers' deep...
on June 30,2006
There's no relief in sight for remodeling firms that have been hit hard by the increased cost of building materials, says economist Ken Simonson. Simonson, chief economist for the Associated...
on September 30,2005
Does knowing about your competitors really make you a better sales person? Can we rely on the Internet to gather data for our competitive market analysis? Is Internet research alone good enough or do...
on August 31,2005
For pre-baby boomers, luxury was about the intrinsic qualities of the things acquired — price, exclusivity, quality of materials and workmanship. The old European concept of luxury reflects...
on March 31,2005
The influx of baby boomers into retirement age is making senior housing one of the biggest market segments in the industry. In January, the Seniors Housing Council of the National Association of Home...
on March 31,2005
A new book from marketing communications agency Partners+Simons is a must-read for marketing professionals wanting to grow their brand and drive demand. The firm's Marketing Tool Chest:...
on March 31,2005
Florida technology services company, DiscoverTec LLC, specializes in Web site design, hosting and maintenance. The firm, through its director of Web development Jesse McKay, recently shared its...
on February 28,2005
Fifty members of Connecticut's home building industry attended a pilot event in November to learn how to sell homes with the ENERGY STAR® rating, how to approach customers about building an energy...
