on October 07,2010 in Feature
Instead of price chasing the competition, Wathen-Castanos reinvents itself as a high-performance, green builder to grow during the market’s ‘darkest days.’
on October 07,2010 in Feature
Now in year five of the worst housing market downturn since the Great Depression, most builders by now have faced monumental challenges to keep their doors open. In an effort to explore the key...
on October 07,2010 in Feature
Every step in the process of selling a house has its challenges, but perhaps none is more frustrating than having the appraisal on a house come in well below the sale price. Not satisfied with the...
on September 20,2010 in Feature
The whole premise of pay-for-performance advertising is that you actually know what parts of your advertising are working. Even better, you only pay for it if it delivers.
on September 17,2010 in Feature
In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep their cool when things go awry.
on September 15,2010 in Feature
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.
on September 15,2010 in Feature
Remodelers not buying in to trend as quickly as others, study says
on September 15,2010 in Feature
Bridget Brennan, an expert on female consumer behavior, talks about how to sell to that important demographic
on September 15,2010 in Feature
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on...
on August 16,2010 in Feature (Web Exclusive)
According to a study by the Foremost Insurance Company, 88 percent of manufactured homeowners report satisfaction with their housing choice.
on August 16,2010 in Feature (Web Exclusive)
Some local government officials have discouraged the use of manufactured housing in their community because of the belief that the tax revenue from manufactured housing is less than site-built...
on April 01,2010 in Feature (Web Exclusive)
Rosewood Homes, a Scottsdale, Ariz.-based residential homebuilder, was recently honored with the 2010 Eliant Homebuyers’ Choice award for “Best Overall Purchase and Ownership Experience...
on March 23,2010 in Feature (Web Exclusive)
Recent HomeGain survey reveals marketing preferences in 2010: Referrals ranked number one; MySpace ranked last; Realtors show continued interest in using postcards/mailings.
on March 12,2010 in Feature (Web Exclusive)
For the 7th consecutive month the Payne Family Homes team has been honored with the top new-home sales achievement awards by the Sales & Marketing Council of the Home Builders Association of St....
on March 12,2010 in Feature (Web Exclusive)
The NAHB Research Center announced that KB Home has reaffirmed its position as the first and only builder to earn the prestigious National Housing Quality (NHQ) Certified Builder designation for all...
on March 10,2010 in Feature (Web Exclusive)
As the newest form of permission-based marketing, social media marketing programs can build brand, engage consumers and increase leads for home builders.
on February 28,2010 in Feature
Take a lesson or two from these award-winning Nationals entries.
on February 28,2010 in Feature
The majority of builders say they would be building and selling more homes today if funding was more readily available, according to Professional Builder's latest reader survey.
on February 28,2010 in Feature
This month's Corner Office features Father & Son Construction in Detroit
on February 28,2010 in Feature
The last few years have been an unprecedented challenge for most remodeling firms. Some companies, though, have found a way to thrive. Professional Remodeler profiles six firms that are making it...
