Latest in sales
on January 01,2011 in Feature
When this magazine was launched as Practical Builder in the spring of 1936, the outlook for Americans and the rest of the world was far bleaker than what we face today. Back then we were in the...
on December 31,2010 in Feature
Sure, the past five years have been chaotic and the prospects for 2011 don’t exactly look entirely sunny. But there are plenty of builders and developers that are planning for growth this year by...
on December 27,2010 in Feature
When it comes to specifying window systems for new-home projects, energy efficiency and price are the top considerations among home builders, according to a December 2010 survey of Professional...
on December 07,2010 in Feature
Professional Remodeler's Tom Swartz talks to remodelers Howard Chermak and Tom Panek about how the credits have helped their businesses and how they are positioning their companies...
on December 07,2010 in Feature
Professional Remodeler's Tom Swartz talks to remodelers Howard Chermak and Tom Panek about how the credits have helped their businesses and how they are positioning their companies...
on December 06,2010 in Feature
With a strong focus on marketing and sales combined with smart management, San Diego-based Marrokal Design & Remodeling has maintained profitability even as revenues dipped in 2009 before...
on December 06,2010 in Feature
Armed with years of management improvements and a recession-busting attitude, Professional Builder’s Builder of the Year kept its focus on a diversified and value-rich product offering to emerge as...
on December 06,2010 in Feature
While conducting research on a builder for a recent issue of Professional Builder, I did what most people do first when they want to learn more about a company, or any subject for that matter. I went...
on December 05,2010 in Feature
Successful builders obsess on sales conversion ratios, tracking key metrics, hiring the right people, and knowing where they stand in the marketplace, writes Bob Schultz in his latest column. Schultz...
on December 05,2010 in Feature
While home builders are less than upbeat about the health of the overall housing market, most are optimistic when it comes forecasting revenue and profit for 2011, according to a survey of...
on November 07,2010 in Feature
Though counterintuitive in today’s market, a new pricing study from McKinsey & Co. suggests that a modest price increase on a cost-per-square foot basis might be worth considering.
on November 07,2010 in Feature
Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate...
on November 07,2010 in Feature (Web Exclusive)
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-centric culture. How customer-centric is your...
on November 07,2010 in Feature
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture.
on November 07,2010 in Feature
Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.
on November 07,2010 in Feature
When it comes to specifying and selling green, high-performance products in the new-home building market, energy-efficient systems and building envelope upgrades, such as high-performance windows...
on November 01,2010 in Feature
Efficiency, return on investment keys to making sustainable remodeling work for homeowners
on November 01,2010 in Feature
Even in this economy, there are builders in all markets producing good numbers. Management and sales expert Bob Schultz sheds some light on their secret to success. It includes having owner buy-in...
on November 01,2010 in Feature
While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the toughest conditions. We’ve asked two such builders —...
on October 07,2010 in Feature
Instead of price chasing the competition, Wathen-Castanos reinvents itself as a high-performance, green builder to grow during the market’s ‘darkest days.’





