Latest in sales
on September 07,2011 in Feature
Tablets may just be the ideal tool for remodelers when it comes to selling and designing jobs
on July 26,2011 in Feature
The business of being a builder is as diverse as the business of fine dining is to the business of fast food. The key is to distinguish custom-home building from the others, writes Mark Richardson...
on July 14,2011 in Feature
Effective selling strategies take precedence in post window-rebate period
on July 06,2011 in Feature
Top gun sales people know that, now more than ever, changing and evolving what they did in the past is not only important, but essential to see strong results.
on June 17,2011 in Feature
People tend to find evidence to support their existing beliefs, and ignore
evidence that goes against them
on June 17,2011 in Feature
Buying in to a franchise or dealership can be a good way to grow your business
on June 12,2011 in Feature
Contrary to popular belief, consumers are in the market for their next home. But what they desire in a new home is much more than the lowest price and a great location, according to a survey of more...
on June 11,2011 in Feature
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor...
on June 11,2011 in Feature
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make...
on June 08,2011 in Feature
Every remodeler is a salesperson
on June 05,2011 in Feature
Successful builders are not waiting for the market to recover. They’ve accepted the current economic environment as the new normal and wake up every day focused on making it happen in these stormy...
on May 09,2011 in Feature
Rich Harshaw offers four steps for building an effective referral program
on May 06,2011 in Feature
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects...
on May 06,2011 in Feature (Web Exclusive)
Professional Builder Editor-in-Chief David Barista discusses several key findings from the publication's annual Housing Giants report. Learn which firms make up home building's "billion dollar club"...
on April 18,2011 in Feature
When it comes to selling new homes and feature upgrades, the kitchen remains the heart of the home, according to a survey of Professional Builder readers.
on April 18,2011 in Feature
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.
on April 18,2011 in Feature
Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable...
on April 13,2011 in Feature
How remodelers can make the most out of home shows
on April 10,2011 in Feature
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
on April 10,2011 in Feature
With far fewer potential customers showing up at new-home sales centers today, it’s more critical than ever not to miss sales opportunities and have salespeople consistently engaging in high-ROI...
