Latest in sales
U.S. Home has come up with a great idea to get kids fired up about careers in the housing industry: a 'Building Homes And Futures' design competition among local high school students.
Whirlpool Corp., a company that earned its reputation helping people wash dishes and clothes, wants everyone to take a bath.
These interviews with baby boomers all over the country suggest that tomorrows’ boomer-friendly communities will be
Although there will always be some buyers looking for something ever larger and ever more grand, many more of the boomers will be in the market for a reasonably sized home.
Del Webb is changing its approach to retirement communities.
Forget everything you know about the active adult market. It’s probably all wrong, now that the baby boom generation is charging into that market segment.
Recognize that today’s buyers come into the sales office or models knowing much more about your company, your products and your competition than ever before.
Humble or deluxe, the home’s heart is always the hearth - the kitchen.
Those boomers! They’re doing it again! Just as it has been through every other stage of their lives, they are reinventing retirement and laying out a new paradigm for what they see for themselves...
It’s the current Holy Grail sought by volume home builders -- find products or services that can create an on-going revenue stream from the new homes and communities that you have built and sold...
A soaring seniors’ population, who will live longer, healthier lives, presents new opportuni-ties and challenges to the housing market.
Pulte Home Corporation is taking Pennsylvania realtors for a ride, and the realtors are loving it.
Think of home building’s cutting edge. Most people think of innovative design, alternative construction methods or smart land plans.
About two years ago, I shared the frustration of many builders who had tried in vain to crack the paradigm of the 'typical sales person.'
In addressing the sales office of the future, the first criteria is to address the sales vehicle of the future.
The most successful builders and developers often base that success on years of great face-to-face first impressions with buyers.
Newly minted, hard driving multi-millionaires are at somewhat of a disadvantage when it comes to buying a home.
That consumers are transforming the Internet from an information medium to a transaction medium is well documented by the explosive growth of online merchants like Amazon.com.
