Latest in sales
In my previous column on lead tracking, I said it is critical to make sure you and the potential customer (PC) are compatible.
For Mike Shumate, CGR, of Carlsbad, Calif.-based Complete Design & Remodeling, good advertising isn’t about finding people who might be interested in his business -- it’s about finding...
Do you know from whence your customer comes? You should. Do you know how much it cost to get that customer? You should. Lead tracking enables you to do both well.
Pulte's vice president of e-business leads revolutionary changes in the way American homes are sold and built.
Car dealers do it. Travel agents do it. Even the kids’ school photographers do it. But home builders?
In this era of e-commerce, quality builders are poised to make their mark.
Prospective home buyers tour model homes because they want new space.
Students at Jacobs High School in Algonquin, Ill., got a chance to extend their learning outside of the classroom for two days in May when they participated in a seminar hosted by Pulte Home...
Remodeling and do-it-yourself television programs continue to grow in popularity with homeowners.
Pat Franz, president of Chicago-based Clairmont Ltd., considers his laptop computer to be a 'must-have' tool. He takes it wherever he goes, whether to the office, a sales meeting or a jobsite....
Publishing software can be a dangerous thing.
When you're building in a neighborhood with design codes that dictate your exteriors and the spectacular location and views are sure to lure potential buyers, you might decide to play it safe with...
When clients know what’s coming, they handle the process of remodeling much easier