Latest in sales
When it comes to a remodeling company, you make no money on any job sold.
Doug Nelson has all the answers with the lead-tracking system his suburban Minneapolis company, New Spaces, uses.
Pulte Homes seeks brand allegiance from a most familiar group - its own satisfied buyers.
Over the years, Forecast Homes has encountered marketing challenges at several of its new home communities. In each case, solving the problem took a reexamination of the marketing plan.
Illinois-based Ryan Homes illustrates how a new web-based probram (Buldview) keeps builders and buyers on the same page throughout - and even after - the construction process.
It will happen one day. Maybe it already has. A technology consultant will conduct a review of your systems and suggest a company-wide replacement of hardware and software. Try not to listen, even...
As a manager you get your results through others and a key executive talent is the ability to recruit, hire and build a sales team of competent people.
Looking for new customers? Wondering where your next sale is coming from? Who isn't? You may not realize it, but you probably have countless prospects you are not paying attention to - namely,...
The astute community sales executive realizes that there are actually two buyers involved in the home/homesite decision-making process. There is the actual buyer and the co-broker who serves as...
You are witnessing the beginning of the information explosion on the Internet. You have a vast frontier to explore -- or ignore.
If you really want to accomplish your dreams, you must get into the marketplace, take calculated risks and be willing to experience failure.
Beginning this month, the oldest of this 76-million strong generation turns 55-the age when they are officially welcome in most of America's retirement communities.
Bill Shaw explains how he uses his sales system as a tool to control the sales process.
Flexibility with the design/build process garners prized projects and customer favor.
In-house design is more than a sales tool for Cathy Gaspar of Gaspar’s Construction—it is a source of revenue.
Visions of Internet-based technology improving home builder efficiency face tough sledding in the real world.
Generation X are now the booming home buyers.
Becoming familiar with your customers' needs ann wants before they ask for them may be the key to selling your next home.
With its of its vast vinformation resources, the Internet has a powerful equalizing effect on all businesses.