Latest in sales
Old school: Leave a box of leaflets outside for interested buyers who drive by when your models or spec homes are closed. New school: Broadcast messages to car radios.
The first minutes with a client set a pattern for the relationship that follows. Unrealistic expectations at the outset lead to customer dissatisfaction down the road.
Top-notch products for designing a high-quality home theater.
Dallas/Fort Worth builders coax discretionary buyers by putting a home theater in almost every model home. Will the 'man cave' work for you?
Customer-centric home building focuses on the home buyer, the root of all revenue and profit.
Sophisticated San Franciscans don't often venture to Colma, Calif., just south of the city.
Former national salesperson of the year Cydne Combs, of Prudential New Homes in Ontario, Calif., anchors her sales approach in home construction. The idea is to be a guide to help people through a...
Merchandising models targeted to families often translates to secondary bedrooms themed specifically to appeal to boys and girls. But builders are grabbing kids attention elsewhere in the model,...
Today's sales process is more casual than the old high-pressure approach.
In its drive to cover the country with on-your-lot operations, Centex Corp.'s Wayne Homes division has a new weapon.
Dewey Homes in Wayne, Pa., has taken its Dewey University home building seminar high-tech, making it available on CD-ROM.
The home building game is like America's favorite board game.
The home building game is not unlike America's favorite board game:
The home building game is not unlike America's favorite board game:
Style Interior Design in Irvine, Calif., is known for creating magnificent clubhouses.
Style Interior Design in Irvine, Calif., is known for creating magnificent clubhouses.
