on July 31,2004 in Feature
Generation Xers now have families of their own and represent a strong market for today's builders.
on July 31,2004 in Feature
Builders invited prospects on their interest list to preview their new gated community via a unique invitation.
on July 31,2004 in Feature
Would you know what to do if a reporter and camera crew showed up on your construction site?
on June 30,2004 in Feature
Laundry rooms often are difficult spaces to merchandise in a model home, but new products are making it easier.
on June 30,2004 in Feature
Joe Turner, a customer service consultant for the home building industry, believes a builder's sales department can go a long way toward eliminating 'serial construction defects,' his term for...
on May 31,2004 in Feature
Jan Mitchell documents how four empty condominiums became fully merchandised models in three days.
on May 31,2004 in Feature
Custom builders, regional builders and remodelers may want to consider ServiceMagic.com as a new resource for driving leads to their businesses.
on May 31,2004 in Feature
In an effort to step up its branding efforts, Diamond Built Homes LLC, in central Oregon, with the help of Ad-Web Commutations, has created what is believed to be the first talking billboard in...
on April 30,2004 in Feature
'If L.A. had a Main Street, it would be Wilshire Boulevard,' says the video for The Californian on Wilshire, a 23-story luxury condominium project scheduled to open in 2005.
on April 30,2004 in Feature
With the Southern California housing market red-hot again, Irvine-based MBK Homes has created a customer management program to prevent the camp-outs and lotteries that home buyers dread.
on March 31,2004 in Feature
Builders who rely on the Internet for leads might not regard the recent update of the Google search engine as an improvement.
on March 31,2004 in Feature
Mack Bissette, CEO of Atlanta-based Springdale Homes, sister company of SRG Homes and Neighborhoods in Jacksonville, Fla., specializes in New Urbanist designs that blend with existing housing.
on March 31,2004 in Feature
Austin, Texas, real estate broker Stan Barron reached $15 million to $20 million a year in sales in part by specializing in new homes that haven't moved.
on March 31,2004 in Feature (Web Exclusive)
I spent the entire holiday season reading about selling. In particular, I read everything I could about closing a sale. No other area of selling seems as popular as closing. More words, more pages...
on February 29,2004 in Feature
North Florida Builders Inc. wanted a unique merchandising theme that would make its Talleyrand model memorable and increase word-of-mouth traffic. A calming spa theme seemed like the perfect...
on February 29,2004 in Feature
When it comes to converting e-leads into e-sales, there's no substitute for speed.
on February 29,2004 in Feature
After six consecutive years as the top-selling master-planned community in the nation, Summerlin in Las Vegas dropped to No. 2 in 2003 behind The Villages, an active-adult community between Orlando...
on January 31,2004 in Feature (Web Exclusive)
Don't get caught with your fly down. Avoid the three deadly sins of ego, vanity and indifference when it comes to improving your sales department.
on December 31,2003 in Feature
To attract targeted buyers to The River Club, its gated golf course community in Suwanee, Ga., Crescent Resources has run a series of two-page advertisements describing targeted residents Jack,...
on December 31,2003 in Feature
With 65% of its 232 luxury units pre-sold almost two years before the first move-ins, what’s the secret to success of Marquee Park Place, the first residential high-rise in Orange County, Calif.?
