on August 01,2005 in Feature (Web Exclusive)
"Permission" marketing is not really new, but it is substantially different from the billboards and radio ads of traditional new home marketing. The key to making permission marketing work is...
on May 31,2005 in Feature
Professional Builder introduces its newest monthly column — New Home Knowledge. Based on a weekly web interview show specifically for new home sales professionals, New Home Knowledge will...
on May 31,2005 in Feature
Target Practice To get the best results from your marketing efforts, begin by setting goals for your business's future. Your marketing plan can then be targeted at helping you meet those goals by...
on March 31,2005 in Feature
Why me? What did I do to deserve this? Sometimes, as with accident or illness, these questions have no answers. But they're still worth asking after each business success or failure: Although life...
on March 31,2005 in Feature
It's a busy Saturday afternoon and one of your sales associates has just finished working with a customer. By chance you overhear the customer whispering to her friend, "I don't care how...
on March 31,2005 in Feature (Web Exclusive)
Broadband's growing dominance is giving builders more options for demonstrating their products to online audiences. According to Internet media analyst Nielsen//NetRatings, the number of in-home...
on January 31,2005 in Feature (Web Exclusive)
How do you handle the sales leads generated by your Web site? If you're like most builders, the answer is probably "not very well!" Such shortcomings are costing you business and hurting your...
on December 31,2004 in Feature
Urban redevelopment provides numerous opportunities to builders, particularly smaller ones, for whom a small lot can present a world of opportunity. Villa Carabelli Townhomes in Cleveland, for...
on November 30,2004 in Feature
Brick: It exudes warmth, character, staying power. Brick often commands a higher resale value and naturally provides thermal mass, which offers some insulation. Under normal weather conditions, it...
on November 30,2004 in Feature
For years we've placed tremendous emphasis on the design and construction of front entries. From richly detailed doors to elaborate foyers with vaulted ceilings and multiple layers of crown...
on November 30,2004 in Feature
Phoenix, a consistently strong housing market, keeps pushing its boundaries with communities on the fast-growing citiy's outer ring. One of the newest is the master plan of Verrado, a half-hour...
on November 30,2004 in Feature (Web Exclusive)
As we continue our focus-group research with the nexers, we've been hearing about their preferences for features and layout inside the home. The nexers have already provided us with a mountain of...
on October 31,2004 in Feature
Contemporary architecture returns to production-built housing, when a GIANT models an entire village in Orange County, Calif., after the shacks of an old mining town.
on October 25,2004 in Feature (Web Exclusive)
on September 30,2004 in Feature
There is no model home or sales office, and yet this two-tower, 532-unit condominium project boasts three buyers for every unit on its priority interest list.
on September 30,2004 in Feature
Everybody in the organization is a sales ambassador to the public, reinforcing the buyer's decision and increasing customer referrals.
on September 30,2004 in Feature
Sales managers now can have weekly training videos delivered to them from the Internet.
on August 31,2004 in Feature
Talk of a housing bubble and June's increase of the federal funds rate - the first increase in four years -have builders and pundits wondering how long the housing boom will last.
on August 31,2004 in Feature
Dallas-based developer of master-planned communities, Hillwood Residential, offers a generous incentive for Realtors cooperating in its area communities.
on August 31,2004 in Feature
In the San Francisco Bay area, one home builder has successfully positioned itself as a quality company with knowledgeable experts at the helm.
