Latest in sales
on January 31,2007 in Feature
Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the survey's history. The average company in our...
on January 31,2007 in Feature
If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather,...
on January 31,2007 in Feature
Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have...
on January 31,2007 in Feature
Choosing the right color for a model living room or an entire development entails more than just flipping through paint swatches. Color consultants will tell you that color has enormous effect by...
on January 31,2007 in Feature (Web Exclusive)
While visiting home builder sales associates in almost every part of the country, it was surprising to find that the salespeople were still selling like it's a buyers' market. Here...
on December 31,2006 in Feature
If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in...
on December 31,2006 in Feature
An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase...
on November 30,2006 in Feature
Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.
on October 31,2006 in Feature
It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers...
on October 31,2006 in Feature
Here's a look at some of the incentives that builders are using to boost sales in the slow housing market.
on September 30,2006 in Feature
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is...
on September 30,2006 in Feature
Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.
on August 31,2006 in Feature
The goal of the sales associate is to build the perceived value of the community and to prioritize the customer's needs and wants.
on August 31,2006 in Feature
Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more...
on August 31,2006 in Feature
Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama...
on July 31,2006 in Feature
Selling homes by capitalizing on your builder's reputation.
on July 31,2006 in Feature
The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities...
on July 31,2006 in Feature
Actors show southern California home buyers how life would be to live in Centex Homes' Milestone community home.
on July 31,2006 in Feature
As Rick Pratt sat in an auditorium for his daughter's graduation from Syracuse University in May 2005, strains of pomp and circumstance filling the room with inspiration and hope, he had an...
on July 25,2006 in Feature (Web Exclusive)
For clients who want to enjoy the outdoors, there is a ''better mousetrap'' than the screened porch. It's the outdoor room, a screenless, no-walls, open-air charmer that is surprisingly versatile...
