on February 29,2008 in Feature
Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and...
on February 29,2008 in Feature
New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home...
on January 31,2008 in Feature
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
on January 31,2008 in Feature
Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.
on December 31,2007 in Feature
Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or fail to look beyond the numbers, a type of buyer they...
on December 31,2007 in Feature
New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the...
on December 31,2007 in Feature
In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s Simonini Builders Heydon Hall ad.
on December 31,2007 in Feature
You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane. Find out what you can do to overcome the...
on November 30,2007 in Feature
Don’t ignore your female homebuyer; she’s the one making the decisions. Female homebuyers are more independent and sophisticated than ever before, and builders are paying close attention...
on September 30,2007 in Feature (Web Exclusive)
Whatever path builders take to successful design centers, the result is customers who enjoy the selection process and typically spend 10 to 20 percent of the home’s selling price on options,...
on September 04,2007 in Feature (Web Exclusive)
The awards program, known as “The Nationals,” rewards professional excellence in residential product design, marketing, interior merchandising, advertising, Web site design and both...
on August 31,2007 in Feature
Building green homes is growing in popularity. Six homebuilders share how their marketing efforts differentiated them from other builders.
on June 30,2007 in Feature
Home builders must differentiate themselves by offering high-performance features and exceptional customer service. But one must ensure that what's promised to home buyers is ultimately delivered...
on April 30,2007 in Feature
With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach...
on April 30,2007 in Feature
Homebuyers are turning to the Internet more than ever to research their new home. Here’s how custom home builders can best position their firm's Web site when prospective customers go online.
on March 31,2007 in Feature
The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.
on March 31,2007 in Feature (Web Exclusive)
Sales and marketing professionals take it on the chin day-in and day-out - esteemed when they sell, sometimes derided when the numbers aren’t good. But there’s lots of appreciation for...
on March 31,2007 in Feature (Web Exclusive)
Builders with a stagnant sales strategy who seldom review their product are headed for trouble. As the housing economy and target customers change, builders must be willing to take a hard look at...
on February 28,2007 in Feature
The goals of the new home sales professional are to understand the priorities of the customer and build builder value. You cannot wait for customer questions to begin this process.
on February 28,2007 in Feature
Now in its 26th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and...
