Latest in sales
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.
The best lead generation tactics that are working today from the readers of Professional Remodeler
Finding the best tech solutions for CRM
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
You have a unique opportunity to build and expand on homeowner relationships after the job is over
Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.
There’s always a lower price out there, so remodelers need to show value
A look at the tools that make it easier for remodelers to sell in the field
Three Housing Giants share their sales successes, challenges, and
strategies for growing their businesses in the recovering housing market.
Create or find opportunities that make you unique, and show you thriving in this market
How remodelers are integrating technology into their sales pitch
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Most remodelers aren’t getting the most out of their showrooms
Early adopters of 3D design share advice on selling with virtual model homes.
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
The challenge is to transition from a project-driven business model to a relationship-driven business model