Latest in sales

on April 01,2013 in Feature

Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.

on January 29,2013 in Feature

Examining the good, the bad, and the ugly

on January 28,2013 in Feature

Following up on the success of the best-selling book “How Fit is Your Business,” is your business “Fit to Grow”

on January 28,2013 in Feature

As we closed the books on 2012, many readers reported to Professional Remodeler that business has been picking up steam, according to a survey conducted in late 2012

on January 28,2013 in Feature

Today’s remodeling market is more competitive than ever. Hiring an effective sales team that can turn leads into revenue is critical to your business. Professional Remodeler’s Tom Swartz...

Key Toll Brothers executives (l. to r.): Martin Connor, CFO; Ed Weber, regional
on December 31,2012 in Feature

Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.

on December 16,2012 in Feature

Remodelers remain hopeful for 2013, still await big recovery.

on December 16,2012 in Feature

Most people enjoy buying; nobody likes to feel they are being “sold." A good salesperson will allow their clients to buy from them. Here are 10 mistakes to avoid when working with clients:

on December 15,2012 in Feature

Professional Builder’s House Review design team offers six infill housing design concepts.

Designs that were popular during the housing boom will probably need some fine-t
By Susan Bady on December 09,2012 in Feature

Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money....

By David Barista on December 02,2012 in Feature

Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.

13 sales and marketing strategies for 2013
on November 25,2012 in Feature

Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.

Best-in-class customer satisfaction
on November 18,2012 in Feature

Award-winning builders share their process for making happy customers.

Mark Richardson on selling: 'Embrace it, then master it'
on November 02,2012 in Feature

Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

3 social media myths debunked
on October 26,2012 in Feature

Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.

Is social media critical to marketing new homes?
By David Barista on September 28,2012 in Feature

As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?

One with nature: Stunning custom homes that make the most of their natural surro
on September 21,2012 in Feature

These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

Bob Schultz: How builders and developers can partner to boost sales
on August 19,2012 in Feature

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

on August 03,2012 in Feature

Professional Remodeler and members of the PRIME Group have partnered to bring you business advice on the latest issues facing remodelers.

The Rise of Pinterest
on August 03,2012 in Feature

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the...