Latest in remodeling-marketing

The Zero Moment of Truth in marketing for remodelers
on December 13,2011 in Feature

There’s a new step in the marketing process with today’s homeowner

Craig Durosko: Phone apps to help remodelers in their day to day
on December 13,2011 in Feature

For those that have smart phones, or are wondering why you should get one, I have listed several other apps that I find useful.

Driving repeats and referrals in a down remodeling market
on November 15,2011 in Feature

In today’s remodeling market, leveraging past clients for new business is more important than ever. Professional Remodeler’s Tom Swartz talked to remodelers Ed Cholfin and Tom Mitchell about how...

Create clients and projects will follow
on November 15,2011 in Feature

I believe the remodeling business needs to reverse ‘the create projects and client will follow’ paradigm.

6 mistakes in online marketing for remodelers
on October 05,2011 in Feature

Effectively capturing digital leads takes a solid plan

Selling remodeling value against a low-cost mentality
on September 26,2011 in Feature

Remodeler Bill Shaw and sales consultant Rick Storlie share their advice on overcoming cost objections

iPad the device for in-home exterior/replacement sales
on September 26,2011 in Feature

From canvassing to presenting and closing, tablet PCs have taken hold in the home-improvement industry

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Touch, zoom, sell: How builders are using tablets to sell homes
on September 22,2011 in Feature

WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.

Builders across the country are turning to tablet technology at a growing rate —
Game change: How the iPad revolution is changing the way builders do business
on September 21,2011 in Feature

Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.

Tablet Revolution: Remodeling Sales and Design
on September 07,2011 in Feature

Tablets may just be the ideal tool for remodelers when it comes to selling and designing jobs

Meet Professional Remodeler's 40 Under 40
on July 14,2011 in Feature

Change and disruption breed innovation. And who better to innovate than a new generation of successful industry leaders? The following individuals represent the future of the residential...

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Model Green Remodel Drives Business
on July 06,2011 in Feature
Remodeler uses green demonstration home to show homeowners what's possible
Using confirmation bias in your marketing
on June 17,2011 in Feature
People tend to find evidence to support their existing beliefs, and ignore evidence that goes against them
Remodelers expanding businesses with franchises and dealerships
on June 17,2011 in Feature
Buying in to a franchise or dealership can be a good way to grow your business
4 Steps to referrals for exterior/replacement contractors
on May 09,2011 in Feature
Rich Harshaw offers four steps for building an effective referral program
Remodelers Research: Marketing and Social Media
on May 03,2011 in Feature
Traditional methods still rule, but websites, social media quickly catching on with remodelers, survey says
Exterior/Replacement Business: Home Show Success
on April 13,2011 in Feature
How remodelers can make the most out of home shows
Corner Office: Galaxie Construction
on April 13,2011 in Feature
Investment in marketing and ability adapt helps Galaxie thrive in Chicago market
Benefits and challenges of a remodeling showroom
on April 06,2011 in Feature

Adding a showroom to a remodeling business isn’t a cheap undertaking. Is it worth the expenditure? Professional Remodeler’s Tom Swartz talked to remodelers Dennis Gehman and...

Special Report: More Remodelers Opt for Green
on March 07,2011 in Feature
Fourth survey shows growing popularity of green remodeling, but challenges persist