Latest in remodeling-marketing
How to create an effective social media strategy to increase your sales leads.
Depending on who you ask, showrooms can be a risky investment for remodelers. When investing in a showroom, is there a viable return on the investment? Professional Remodeler’s Tom Swartz...
While you might not yet consider including advanced lighting control, integrated security, and distributed entertainment with every kitchen and bath remodeling project you bid, the fact is, if you...
Thousands of new products, tools, and software programs all tout how they can improve your business and improve your client experience. The challenge is making sure you are not trying to fix a...
The difference between those who are making it happen and those who are struggling with lead generation is primarily their “marketing mindset.” To better understand some of the attributes that...
Moderate investment turns Neil Kelly’s Home Performance division into cutting-edge energy-efficiency contractor.
Mixing old school marketing methods with new school
technology provides positive results to remodelers
Following up on the success of the best-selling book “How Fit is Your Business,” is your business “Fit to Grow”
If we work with homeowners to help them design their project, assist them with their product selections, and then guide them through a remodeling project, we develop a unique relationship with...
Airoom Companies transforms an unfinished Chicago basement from storage area to lively indoor entertainment space.
Entrepreneurship, partnering, and a dose of trial-and-error characterize
a family company’s three-decade rise.
In late October, Hurricane Sandy destroyed much of the Eastern Seaboard. In the days following the superstorm, Professional Remodeler was on the phone with remodelers located in the devastated...
While most of my business advice pertains to what you do or think about during the workday, sometimes a better question to ask is: “What keeps you up at night?” Or, more accurately, what wakes you...
Two apps gaining traction and now being used by many remodelers are Houzz for creating design ideas and Pinterest.
Thinking long term is not an option. Your clients want you to dream, and your team wants you to begin to dream again.
Our PRIME advisory panel includes some of the remodeling industry’s best marketers. This month we asked about their No. 1 marketing tactic or strategy. Here are the top three responses.
If you take some inventory of your team, it will help you understand the great factor.
The 40 young AEC professionals featured represent the Class of 2012 in Professional Remodeler’s “40 Under 40” competition.
The 80/20 rule is a way to recognize that there are those out there today dealing with the same environment and making it happen, and those that are not.





