Latest in remodeling-marketing

on May 06,2013 in Feature

How to create an effective social media strategy to increase your sales leads.

on April 23,2013 in Feature (Web Exclusive)

Depending on who you ask, showrooms can be a risky investment for remodelers. When investing in a showroom, is there a viable return on the investment? Professional Remodeler’s Tom Swartz...

Lighting, entertainment, climate, and sercuity control can be delivered via keyp
on April 23,2013 in Feature

While you might not yet consider including advanced lighting control, integrated security, and distributed entertainment with every kitchen and bath remodeling project you bid, the fact is, if you...

Craig Durosko, GMR, CR, CGP
on April 23,2013 in Feature

Thousands of new products, tools, and software programs all tout how they can improve your business and improve your client experience. The challenge is making sure you are not trying to fix a...

Mark Richardson, CR
on April 23,2013 in Feature

The difference between those who are making it happen and those who are struggling with lead generation is primarily their “marketing mindset.” To better understand some of the attributes that...

From left: Chad Ruhoff, manager of Home Performance, and Tom Kelly, president of
on March 25,2013 in Feature

Moderate investment turns Neil Kelly’s Home Performance division into cutting-edge energy-efficiency contractor.

on January 29,2013 in Feature

Mixing old school marketing methods with new school
technology provides positive results to remodelers

on January 28,2013 in Feature

Following up on the success of the best-selling book “How Fit is Your Business,” is your business “Fit to Grow”

on January 25,2013 in Feature

If we work with homeowners to help them design their project, assist them with their product selections, and then guide them through a remodeling project, we develop a unique relationship with...

Underpinning the basement level allowed the room to gain space. The ceilings wer
on December 16,2012 in Feature

Airoom Companies transforms an unfinished Chicago basement from storage area to lively indoor entertainment space.

on December 16,2012 in Feature

Entrepreneurship, partnering, and a dose of trial-and-error characterize
a family company’s three-decade rise.

on December 16,2012 in Feature

In late October, Hurricane Sandy destroyed much of the Eastern Seaboard. In the days following the superstorm, Professional Remodeler was on the phone with remodelers located in the devastated...

on November 16,2012 in Feature

While most of my business advice pertains to what you do or think about during the workday, sometimes a better question to ask is: “What keeps you up at night?” Or, more accurately, what wakes you...

on October 11,2012 in Feature

Two apps gaining traction and now being used by many remodelers are Houzz for creating design ideas and Pinterest.

on October 04,2012 in Feature

Thinking long term is not an option. Your clients want you to dream, and your team wants you to begin to dream again.

on September 28,2012 in Feature

Our PRIME advisory panel includes some of the remodeling industry’s best marketers. This month we asked about their No. 1 marketing tactic or strategy. Here are the top three responses.

on September 27,2012 in Feature

If you take some inventory of your team, it will help you understand the great factor.

on September 26,2012 in Feature

The 40 young AEC professionals featured represent the Class of 2012 in Professional Remodeler’s “40 Under 40” competition.

on September 13,2012 in Feature

The 80/20 rule is a way to recognize that there are those out there today dealing with the same environment and making it happen, and those that are not.

on August 06,2012 in Feature

Is your website driving customers away?