on December 31,2005 in Feature
If successful custom home building was a recipe, the ingredient list would be one part skilled builder and trades; one part good land, floor plans and options; and two parts satisfied customers....
on November 30,2005 in Feature
When I got into this business, there was an assumption that visitors knew very little about the community when they walked into the sales office. Yet today, almost 50 percent of new home customers...
on October 31,2005 in Feature
Statistics show that "Be back" customers — those returning for a second or third visit — are almost four times as likely as new prospects to purchase a home. What is the goal with...
on October 31,2005 in Feature
If successful home building was a recipe, the ingredient list might look something like this: one part skilled builder and trades; one part good land and floor plans; two parts satisfied customers....
on September 30,2005 in Feature
Something to Talk About I have never written to a magazine or called a radio station to express my opinion; however, after reading Scott Sedam's August 2005 article about advertising, I thought I...
on August 31,2005 in Feature
When it comes to building custom homes, Russell Burton, managing member, Burton Custom LLC, Littleton, Colo., thinks big. Although it is the smallest home in Denver's 2005 Parade of Homes, at...
on May 31,2005 in Feature
Professional Builder introduces its newest monthly column — New Home Knowledge. Based on a weekly web interview show specifically for new home sales professionals, New Home Knowledge will...
on March 31,2005 in Feature
Why me? What did I do to deserve this? Sometimes, as with accident or illness, these questions have no answers. But they're still worth asking after each business success or failure: Although life...
on March 31,2005 in Feature
It's a busy Saturday afternoon and one of your sales associates has just finished working with a customer. By chance you overhear the customer whispering to her friend, "I don't care how...
on March 31,2005 in Feature (Web Exclusive)
Broadband's growing dominance is giving builders more options for demonstrating their products to online audiences. According to Internet media analyst Nielsen//NetRatings, the number of in-home...
on January 31,2005 in Feature (Web Exclusive)
How do you handle the sales leads generated by your Web site? If you're like most builders, the answer is probably "not very well!" Such shortcomings are costing you business and hurting your...
on December 31,2004 in Feature
Urban redevelopment provides numerous opportunities to builders, particularly smaller ones, for whom a small lot can present a world of opportunity. Villa Carabelli Townhomes in Cleveland, for...
on November 30,2004 in Feature
Brick: It exudes warmth, character, staying power. Brick often commands a higher resale value and naturally provides thermal mass, which offers some insulation. Under normal weather conditions, it...
on November 30,2004 in Feature
For years we've placed tremendous emphasis on the design and construction of front entries. From richly detailed doors to elaborate foyers with vaulted ceilings and multiple layers of crown...
on November 30,2004 in Feature
Phoenix, a consistently strong housing market, keeps pushing its boundaries with communities on the fast-growing citiy's outer ring. One of the newest is the master plan of Verrado, a half-hour...
on October 31,2004 in Feature
Contemporary architecture returns to production-built housing, when a GIANT models an entire village in Orange County, Calif., after the shacks of an old mining town.
on October 25,2004 in Feature (Web Exclusive)
on September 30,2004 in Feature
There is no model home or sales office, and yet this two-tower, 532-unit condominium project boasts three buyers for every unit on its priority interest list.
on September 30,2004 in Feature
Everybody in the organization is a sales ambassador to the public, reinforcing the buyer's decision and increasing customer referrals.
on September 30,2004 in Feature
Sales managers now can have weekly training videos delivered to them from the Internet.
