Latest in new-home-sales
on January 31,2008 in Feature
Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.
on December 31,2007 in Feature
Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or fail to look beyond the numbers, a type of buyer they...
on December 31,2007 in Feature
New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the...
on December 31,2007 in Feature
In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s Simonini Builders Heydon Hall ad.
on December 31,2007 in Feature
You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane. Find out what you can do to overcome the...
on November 30,2007 in Feature
Don’t ignore your female homebuyer; she’s the one making the decisions. Female homebuyers are more independent and sophisticated than ever before, and builders are paying close attention...
on August 31,2007 in Feature
Building green homes is growing in popularity. Six homebuilders share how their marketing efforts differentiated them from other builders.
on June 30,2007 in Feature
Home builders must differentiate themselves by offering high-performance features and exceptional customer service. But one must ensure that what's promised to home buyers is ultimately delivered...
on April 30,2007 in Feature
With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach...
on April 30,2007 in Feature
Homebuyers are turning to the Internet more than ever to research their new home. Here’s how custom home builders can best position their firm's Web site when prospective customers go online.
on March 31,2007 in Feature
The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.
on February 28,2007 in Feature
The goals of the new home sales professional are to understand the priorities of the customer and build builder value. You cannot wait for customer questions to begin this process.
on February 28,2007 in Feature
Now in its 26th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and...
on January 31,2007 in Feature
If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it. But if you think you are ready to take a breather,...
on January 31,2007 in Feature
Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news. Customers like to do business with builders who have...
on January 31,2007 in Feature
Choosing the right color for a model living room or an entire development entails more than just flipping through paint swatches. Color consultants will tell you that color has enormous effect by...
on December 31,2006 in Feature
If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related software, and packing the more than 40 seminars in...
on December 31,2006 in Feature
An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes. Judging from industry accolades and the increase...
on November 30,2006 in Feature
Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.
on October 31,2006 in Feature
It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with customers...
