Latest in new-home-sales
A successful design/build sale hinges on establishing an anticipated budget, even before design.
Try merchandising your next models for humans rather than consumers.
Know your leads before you make them clients.
A recent survey shows that timber frame builders are growing thanks to satisfied customers-not high-tech marketing.
The Bainbridge Crew of Charlotte, N.C., earned $7 million last year and plans to surpass that amount in 2000.
Champion Enterprises, Inc., of Auburn Hills, Mich. donated the home to the Arkansas Governor’s Mansion Association in an effort to raise awareness and change the public’s outdated perceptions of...
Deck America’s in-home sales strategy is a bit different from other remodelers. Dan Betts, president of the Woodbridge, Va.-based company, has put together a 14-step method that spells out exactly...
In my previous column on lead tracking, I said it is critical to make sure you and the potential customer (PC) are compatible.
For Mike Shumate, CGR, of Carlsbad, Calif.-based Complete Design & Remodeling, good advertising isn’t about finding people who might be interested in his business -- it’s about finding...
Do you know from whence your customer comes? You should. Do you know how much it cost to get that customer? You should. Lead tracking enables you to do both well.
Pulte's vice president of e-business leads revolutionary changes in the way American homes are sold and built.
Car dealers do it. Travel agents do it. Even the kids’ school photographers do it. But home builders?
In this era of e-commerce, quality builders are poised to make their mark.
Prospective home buyers tour model homes because they want new space.
Students at Jacobs High School in Algonquin, Ill., got a chance to extend their learning outside of the classroom for two days in May when they participated in a seminar hosted by Pulte Home...