Latest in new-home-sales
If a superachiever such as Tiger Woods or a company such as General Electric can have one or more personal coaches, wouldn't your sales team benefit from coaching, too?
If you doubt the validity of administering a personality profile on all prospective employees, remember: Past behavior normally predicts future conduct.
Here are a few excuses a salesperson can use to encourage nods of agreement and maybe even elicit a word or two of sympathy.
Take a chance and change the way you pay your sales force.
Where most people would have seen only an old sand mine, builder Elliot Monter envisioned a multigenerational, resort-style community in a region foreign to such developments.
Children’s rooms with themes such as Gilligan’s Island can help sell kids — and their parents.
Learn the questions that elicit the answers to help you sell more new homes.
Web sites that work both intrigue and quantify potential customers.
The articles in this issue are about the other side of the balance sheet -- the income side -- and the focus is on finding ways to grow revenue and not just manage costs.
With Catherine Tinker’s help and a glass of Alice’s magic potion, builders might never have to build model homes again.
Having a house built can be stressful. But the move-in can be just as stressful if not more so for a family.
It has taken a full year to figure out my company's Web site and to realize it is the most powerful communication tool I have.
For the most part, builders and developers have a habit of entering the marketplace with what is known as the 'Field of Dreams' mentality - if we build it, they will come (and buy).
It has taken a full year to figure out my company's Web site and to realize it is the most powerful communication tool I have.
Steam and sauna rooms offer a lot of sex appeal to potential buyers and clients, and adept marketing can boost a builder’s sales.
Regardless of our professions, most of us have an innate desire to become better organized, to get our lives and businesses under control and to find the time to do the things that are really...
Despite the building booms in the Sun Belt, new homes make up a smaller percentage of the total supply of available housing than they did 30 years ago.
