Latest in new-home-sales
Most builders don't realize that 67% of new home buyers refer family and friends to their builder within 30-60 days after moving in.
Within the past few weeks, many of my customers have expressed concerns that the current market and state of affairs are affecting their ability to sell real estate. They stress that current...
There are strategies to follow in closing a sale successfully. Yet some sales-training professionals and salespeople say that to learn specific closing techniques is to revert to an obsolete era...
Part 2: Many would have you believe that a large number of hits equates to Web site success. It's not that simple.
Large corporations pay billions of dollars a year to other large corporations to develop marketing strategies. They dissect demographics, fine-tune their target messages, run focus groups, test...
The senior boom hasn’t hit the market yet, but it’s coming. It’s time to decide what you’re going to do about it.
Award-winning remodeling companies differentiate themselves from the competition with creative approaches to marketing
During this time of turmoil and transition, I make an impassioned plea to professionals engaged in new home and neighborhood sales to offer your unyielding support to the nation.
This is the first in a 12-part series highlighting the steps involved in developing an effective Web-based marketing program.
The National Fenestration Rating Council offers several tips that remodelers can pass on to customers in the early stages of the design process to encourage window replacement.
How to help customers decide logically to buy from you.
What do you do to control the stress? How do you hire more qualified employees and train them in your systems quick enough to answer the increase of production? How do you handle the increase and...
When the Web became popular, everyone recognized its marketing potential. It was touted as the great leveling device; small companies could achieve the same exposure as large corporations.
Avoid flying into the customer expectation trap.
When I was young and knew more than anybody else, I never imagined being a salesman. My image of a salesman was very negative.
If a superachiever such as Tiger Woods or a company such as General Electric can have one or more personal coaches, wouldn't your sales team benefit from coaching, too?
If you doubt the validity of administering a personality profile on all prospective employees, remember: Past behavior normally predicts future conduct.
Here are a few excuses a salesperson can use to encourage nods of agreement and maybe even elicit a word or two of sympathy.
