Latest in new-home-sales

Make Video Shoppers A Positive Tool
on July 31,2003 in Feature
Third-party monitoring of sales performance is not new. First came paper-and-pen reports, then audio and, in recent years, secret shoppers equipped with tiny cameras and camcorders.
Models Speak For Themselves
on July 31,2003 in Feature

Old school: Leave a box of leaflets outside for interested buyers who drive by when your models or spec homes are closed. New school: Broadcast messages to car radios.

Cost Control Software Acts as Design/Sell Tool
on July 31,2003 in Feature

The first minutes with a client set a pattern for the relationship that follows. Unrealistic expectations at the outset lead to customer dissatisfaction down the road.

What's a Home Theater?
on July 31,2003 in Feature

Top-notch products for designing a high-quality home theater.

Must-Have Boy Toy
on July 31,2003 in Feature

Dallas/Fort Worth builders coax discretionary buyers by putting a home theater in almost every model home. Will the 'man cave' work for you?

The Customer-Centric Home Builder
on July 29,2003 in Feature (Web Exclusive)

Customer-centric home building focuses on the home buyer, the root of all revenue and profit.

Hispanic Population, Home Buying Surges
on June 30,2003 in Feature
Young, on the move and 38.8 million strong, the surging Hispanic population is the nation's largest minority group, the Census Bureau reported last month.
Rapid Transit Signs Key to Taylor Woodrow's Marketing
on June 30,2003 in Feature

Sophisticated San Franciscans don't often venture to Colma, Calif., just south of the city.

Toll Web Site Offers Answers in an Instant
on June 30,2003 in Feature
Toll Brothers Inc. bucked up for Web technology it hopes will address one of the most bothersome traits associated with real estate Web sites.
Selling the Construction Process
on May 31,2003 in Feature

Former national salesperson of the year Cydne Combs, of Prudential New Homes in Ontario, Calif., anchors her sales approach in home construction. The idea is to be a guide to help people through a...

Family Product? Surprise the Kids
on May 31,2003 in Feature

Merchandising models targeted to families often translates to secondary bedrooms themed specifically to appeal to boys and girls. But builders are grabbing kids attention elsewhere in the model,...

Rediscovering the Full Model Demonstration
on May 31,2003 in Feature
Sales consultant Bob Schultz of New Home Specialists in Boca Raton, Fla., is a longtime advocate of the full demonstration. He estimates that only 5% to 10% of all new home sales people offer a...
The World Is Full of Talented Poor People
on May 31,2003 in Feature

Today's sales process is more casual than the old high-pressure approach.

Centex's Wayne Homes Opens Atlanta-Area Design Center
on April 30,2003 in Feature

In its drive to cover the country with on-your-lot operations, Centex Corp.'s Wayne Homes division has a new weapon.

Dewey U. Now on CD-ROM
on April 30,2003 in Feature

Dewey Homes in Wayne, Pa., has taken its Dewey University home building seminar high-tech, making it available on CD-ROM.

Capturing Empty Nesters
on April 30,2003 in Feature
Each type of home buyer looks for a specialized set of requirements in a new home.
How to Monopolize Your Market
on April 30,2003 in Feature

The home building game is like America's favorite board game.

How to Monopolize Your Market
on April 30,2003 in Feature

The home building game is not unlike America's favorite board game:

How to Monopolize Your Market
on April 30,2003 in Feature

The home building game is not unlike America's favorite board game:

Clubhouse Style Makes for Distinctive Sales Pitch
on April 30,2003 in Feature

Style Interior Design in Irvine, Calif., is known for creating magnificent clubhouses.