Latest in new-home-sales
To build publicity, one remodeler displayed 30 plastic 'campaign signs' when local elections were being held in his area in November.
Richard Elkman, MIRM, president of Group Two Advertising, a real estate marketing and advertising firm offers recommendations to help builders overcome the holiday home buying malaise.
Michael Bosgraaf, president of Bosgraaf Homes in Holland, Mich., implemented two strategies during the second week of November to boost traffic.
A conversation with a New York gave birth to Coscan's Atlantic One program, in which buyers get 20-25 hours of private jet service depending on the type of condominium purchased.
Palmer Village, a retail/loft community, won’t break ground until the spring of 2004, but Classic trumpeted the project the past two summers through a free concert-in-the-park series.
To stimulate traffic after a slight summer downturn in the Houston market, Sienna Plantation waived Sienna Golf Club's $3,000 initiation fee for anyone buying a Sienna home, plus buyers received...
'Make one, sell one' or just-in-time manufacturing has been the goal in other industries for years, and it can be a realistic goal for home builders.
Many Hispanics in the Orlando, Fla., area thought homeownership was beyond their reach, before KB Home began sponsoring monthly home buying seminars.
Job-site recycling programs not only demonstrate environmental responsibility, but also give the builder a connection with potential home buyers.
Luring prospects into sales offices costs builders and developers big marketing bucks, and many overlook their best and most economical resource: their customers.
Tweaks and tactics to boost your share of the surging ranks of Internet home buyers
Own the market by understanding these five value-based groupings of home buyers.
Conrad Properties’ success with an urban-chic product in the urban-suburban location suggests huge pent-up demand for that type of product in a number of mature markets.
A sale is a transfer of feelings. The salesperson successfully transfers certain feelings to the prospect, who is converted into a client when the transfer is completed.
When does a 6,000-square-foot, $2 million house get built in nine weeks? When it's built into storefront space at Somerset Collection, a high-end shopping mall in Troy, Mich.
Trends in home design and fashion come and go, and pendulums swing, so what must your about-to-open models feature for your communities to stay leaders in today's competitive marketplace?
The small, etched logo that appears in the corner of all tempered-glass windows now can be a builder’s logo.