Latest in new-home-sales
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the...
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.
Three Housing Giants share their sales successes, challenges, and
strategies for growing their businesses in the recovering housing market.
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Early adopters of 3D design share advice on selling with virtual model homes.
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise action plan. Here are a dozen action steps for boosting your...
Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.
No builder or sales organization has ever successfully navigated through difficult times by relying on hope. Here’s a look at the stages of grief that builders have encountered while riding the...
There is no single way to sell green successfully. Experts from the NAHB Research Center share best practices from some of the nation’s leading green-home builders.
Even in the toughest of housing markets, builders that adopt and believe in the fundamentals of new-home sales will find success. Here’s proof.
WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.
Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.
The business of being a builder is as diverse as the business of fine dining is to the business of fast food. The key is to distinguish custom-home building from the others, writes Mark Richardson...