Latest in new-home-sales
In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to...
Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered from previous recessions. I contend, however, that great marketing and...
Outdoor living spaces continue to rank high on most homeowners’ wish lists. The desire to incorporate a functional outdoor entertaining area into the overall home design appeals to virtually all...
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for...
In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.
After standing pat with its flagship energy program for the first 10 years, the U.S. Environmental Protection Agency revamped the thresholds for Energy Star-backed new homes twice in the last half...
Whether a home is large or small, the master bath continues to demand a great deal of attention.
Although the idea of a great room has been around for many years, the design and definition have both evolved.
Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.
Professional Builder’s House Review design team offers six infill housing design concepts.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money....
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
Award-winning builders share their process for making happy customers.
Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.
Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management guru Bob Schultz.
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.
By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.
Professional Remodeler and members of the PRIME Group have partnered to bring you business advice on the latest issues facing remodelers.