on November 23,2008 in Feature (Web Exclusive)
Chances are, you're offering incentives. But are they documented correctly on your mortgage applications? If your processes are wrong, you could be committing mortgage fraud.
on September 30,2008 in Feature
3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
on September 30,2008 in Feature
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
on August 31,2008 in Feature
Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
on July 31,2008 in Feature
One builder offers tips to running a successful home auction.
on July 31,2008 in Feature
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
on June 30,2008 in Feature
One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
on June 30,2008 in Feature
Editor's Note: In keeping with the electronic topic of this article, all interviews were conducted via e-mail and all images collected electronically. More remodelers than ever are increasing...
on April 30,2008 in Feature
These five metro areas show signs of a quicker recovery and good long-term growth.
on March 31,2008 in Feature
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.
on March 23,2008 in Feature (Web Exclusive)
The new-home sales professionals that won this year’s Nationals awards are making no excuses.
on February 29,2008 in Feature
Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community...
on February 29,2008 in Feature
Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and...
on February 29,2008 in Feature
New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home...
on January 31,2008 in Feature
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
on January 31,2008 in Feature
Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.
on December 31,2007 in Feature
Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or fail to look beyond the numbers, a type of buyer they...
on December 31,2007 in Feature
New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the...
on December 31,2007 in Feature
In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s Simonini Builders Heydon Hall ad.
on December 31,2007 in Feature
You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane. Find out what you can do to overcome the...
