Latest in new-home-marketing
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on...
Take a lesson or two from these award-winning Nationals entries.
This month's Corner Office features Father & Son Construction in Detroit
The last few years have been an unprecedented challenge for most remodeling firms. Some companies, though, have found a way to thrive. Professional Remodeler profiles six firms that are making it...
Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.
Although reaction to the tax credits is mixed, remodelers all agree that the key to judging success is if the stimulus improves the economy
With a sputtering economy and crashing home prices, it's a good time to take a back-to-basics approach to marketing and work on mining your most lucrative lead source: past clients. Here are...
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Repeats and referrals dominate in the remodeling industry
Remodeling companies are running small sales operations
Diligent training and follow up keeps his staff on its toes and product moving in a market that just got a little tougher
Prospecting on the Web became a fresh and effective tool for selling new homes
This team set and met outstanding goals in a slowing Canadian market to win gold
This knowledgeable sales team is well versed in this community’s varied inventory
We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success
Confidence, enthusiasm and leaving no lead unturned pays off
Working her way up and learning the ropes from mentors, this sales newbie rose to the top to grab gold
Read what this year’s winners did and get inspired
Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree