Latest in new-home-marketing

Five Tips on Marketing and Selling Green Homes
on September 15,2010 in Feature

A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on...

Nationals Winners Share Strategies for Sales and Marketing Success
on February 28,2010 in Feature

Take a lesson or two from these award-winning Nationals entries.

Corner Office: Father & Son Construction Surviving in the Motor City
on February 28,2010 in Feature

This month's Corner Office features Father & Son Construction in Detroit

Remodeling Companies that are Bucking the Trend
on February 28,2010 in Feature

The last few years have been an unprecedented challenge for most remodeling firms. Some companies, though, have found a way to thrive. Professional Remodeler profiles six firms that are making it...

New-Home Sales Experts Share Their Best Closing Techniques
on January 31,2010 in Feature

Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.

Is the stimulus working for remodelers?
on July 31,2009 in Feature

Although reaction to the tax credits is mixed, remodelers all agree that the key to judging success is if the stimulus improves the economy

13 Ways to Get Referrals that Reward
on May 19,2009 in Feature (Web Exclusive)

With a sputtering economy and crashing home prices, it's a good time to take a back-to-basics approach to marketing and work on mining your most lucrative lead source: past clients. Here are...

What secrets shoppers know can help your new-home sales team
on April 30,2009 in Feature

Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.

High Style Merchandising and Vignettes on a Budget
on April 30,2009 in Feature
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
Business Results Survey: Repeats and Referrals
on March 31,2009 in Feature

Repeats and referrals dominate in the remodeling industry

Business Results Survey: Sales
on March 31,2009 in Feature

Remodeling companies are running small sales operations

Key Accountability
on March 14,2009 in Feature (Web Exclusive)

Diligent training and follow up keeps his staff on its toes and product moving in a market that just got a little tougher

She Made Cyber Sales Soar
on March 14,2009 in Feature (Web Exclusive)

Prospecting on the Web became a fresh and effective tool for selling new homes

Selling Well, Despite the Odds
on March 14,2009 in Feature (Web Exclusive)

This team set and met outstanding goals in a slowing Canadian market to win gold

A Focus on Lifestyle and Value Wins the Day
on March 14,2009 in Feature (Web Exclusive)

This knowledgeable sales team is well versed in this community’s varied inventory

The Keys to Sales Success
on March 14,2009 in Feature (Web Exclusive)

We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success

Green with Optimism
on March 14,2009 in Feature (Web Exclusive)

Confidence, enthusiasm and leaving no lead unturned pays off

The Veteran Rookie
on March 14,2009 in Feature (Web Exclusive)

Working her way up and learning the ropes from mentors, this sales newbie rose to the top to grab gold

2009 National Sales and Marketing Award Winners
on February 28,2009 in Feature

Read what this year’s winners did and get inspired

Tips from the Home Building Sales Pros
on January 31,2009 in Feature

Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree