Latest in new-home-marketing
on September 21,2011 in Feature
Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.
on June 11,2011 in Feature
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor...
on June 11,2011 in Feature
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make...
on May 06,2011 in Feature
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects...
on April 18,2011 in Feature
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.
on April 18,2011 in Feature
Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable...
on April 10,2011 in Feature
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
on April 10,2011 in Feature
With far fewer potential customers showing up at new-home sales centers today, it’s more critical than ever not to miss sales opportunities and have salespeople consistently engaging in high-ROI...
on March 18,2011 in Feature (Web Exclusive)
Making money as a builder has never been more demanding than it is today. New tools and ideas are required to achieve success. Join Professional Builder's editors Patrick O'Toole and David Barista...
on March 15,2011 in Feature
To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the...
on March 06,2011 in Feature
Want to boost your sales conversion ratio? Here are 10 performance measurements to apply to your sales operation. By tracking each salesperson’s performance against these standards you will be able...
on February 20,2011 in Feature
Having a clear strategic vision, demanding accountability, and performing as both a leader and manager are vital to taking charge of a new-home sales organization, writes sales management and...
on February 20,2011 in Feature
If you think improved pricing is all you need to successfully restart a failed community, think again. Learn what the best professionals are doing to ensure success when entering a community that was...
on February 12,2011 in Feature
People can’t buy what they don’t know is for sale. For sales and marketing pros, the key is to connect with the right buyers at the right time. We talked to sales and marketing pros — consultants...
on January 31,2011 in Feature
Next year, for the first time, it’s expected that more consumers will access the Internet using a mobile device than a traditional desktop or laptop computer. The proliferation of smart phones like...
on January 03,2011 in Feature
New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse...
on January 03,2011 in Feature
Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent...
on January 01,2011 in Feature
Lean implementation requires a new mindset when it comes to measurement of the design and building process. What builders measure, and how, can make all the difference in finding and improving...
on January 01,2011 in Feature
This past September, we wrote extensively about the state of builder and buyer financing, which no doubt is one of the most-difficult challenges home builders face today. For weeks after the issue...
on January 01,2011 in Feature
When this magazine was launched as Practical Builder in the spring of 1936, the outlook for Americans and the rest of the world was far bleaker than what we face today. Back then we were in the...
