Latest in new-home-marketing
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment...
Three Housing Giants share their sales successes, challenges, and
strategies for growing their businesses in the recovering housing market.
Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Early adopters of 3D design share advice on selling with virtual model homes.
In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice on selling using incentives.
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule —...
Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise action plan. Here are a dozen action steps for boosting your...
Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.
The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity...
Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets, and more.
WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.
Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.